A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.

Mathieu G.

Eight years after its creation, Atlas V has formalized a major development that has just been announced by Variety: a €5 million fundraising campaign—led “primarily” by HTC—and a deliberate diversification strategy, designed as a direct response to the maturation (and limitations) of the online narrative VR market. The stated objective is to consolidate a studio […]

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“We wanted an interactivity as invisible as possible for the viewer” – Thomas Villepoux, François Klein (JAILBIRDS)

Belgian production company Be Revolution Pictures presents the double world premiere of JAILBIRDS, a virtual reality animation film directed by Thomas Villepoux, at the Tribeca and New Images 2021 festivals. This Belgian production adapted from a comic book story from

Andy Serkis is the voice of MONSTRORAMA, a Mixed-Reality Game premiering at Tribeca 2023

Astrea and ATLAS V today announced Andy Serkis, the award-winning actor, director, and producer, will narrate the Tribeca festival-bound narrative Mixed Reality game, MONSTRORAMA. The Mixed Reality project takes players on a tour of the secret museum, MONSTRORAMA, built by

“Our aim is to use digital technologies to protect heritage and history, especially in war-torn countries” – Yves Ubelmann (Iconem)

Yves Ubelmann, founder and CEO of Iconem, a company specializing in heritage digitization, tells us about his teams’ work in dangerous areas, their collaboration with major technology companies such as Microsoft, and their first immersive exhibition with the Louvre. The

“ I basically designed a game to inflict trauma on people in a weird way, so that they would understand rejection, shame, and acceptance” – Taylor McCue (HE FUCKED THE GIRL OUT OF ME)

He Fucked the Girl Out of Me premiered at IDFA in 2022. The video game piece explores sex work and trauma by recreating moments for the player to go through. I talked to the creator Taylor McCue on advocacy, shame

XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation

Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent artistic practices. What began as a dedicated editorial space for XR and new forms of digital storytelling has gradually become a broader

CPH:Lab 2023: ZEDNA, UNSTABLE EVIDENCE, SLIPSTREAMING (part 1)

The CPH:LAB is a talent development programme that helps artists and visionaries challenge themselves with new technologies and bring new perspectives to the world. We discussed the nine projects selected for this 2022-2023 edition with their creators and in this