“With COLORED, we had to confront the physical space and the presence of an audience” – Pierre-Alain Giraud (Novaya)

NOIRE (COLORED) is an experiment that deals with racism and segregation in the USA in the 1950s - with an uncommon universality, reinforced by the choice of mixed reality. Between real-life settings, multimedia narration and a subject that's still (unfortunately) topical, we take a look back at a work that travelled from the Centre Pompidou […]

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SXSW introduces a “new look and feel” for its immersive Experience World

A New Fantastical Virtual Version of SXSW Environment to Host Programming and exclusive in VR Activities – South by Southwest® (SXSW®) Conference and Festivals (March 11-19, 2022) unveiled the new look and feel of this year’s SXSW XR Experience World

WebVR: belgian startup LucidWeb launches VR content distribution platform

LucidWeb, a leading WebVR and WebAR startup based in Brussels, expands its offering by launching its premium virtual reality (...)

Celebrating Five Years at European Creators‘ Lab (EUCL): a 2022 overview

In 2017, the first EUROPEAN CREATORS’ LAB (#EUCL) started with a vision: We wanted to create a safe place where thought leaders, artists and producers could explore the opportunities of the new medium, learn to understand the technology, exchange ideas

“We place storytelling at the forefront” – Loren Hammonds (Tribeca Immersive)

A look at Tribeca's immersive line-up for 2019.

“I feel that animation is an awesome tool to enhance VR” – Van Phan (UPSTANDER)

As part of Tribeca Immersive - Cinema 360, UPSTANDER was screened few days in April on Oculus TV. A great opportunity to discover (...)

XR + Ecology = 404 error?

For a long time, those involved in XR and digital creation have been sailing at a dead end: what is the environmental impact of digital equipment or infrastructures? What is the footprint of a work, from production to distribution? These