“If you want to create empathy, it doesn’t matter what kind of medium, there’s craft in telling the story” – Steye Hallema (ANCESTORS)

Karen Cirillo

ANCESTORS is a unique participatory journey six generations into the future, exploring how today’s choices shape tomorrow’s world. In a large-group experience, the piece uses AI and guides you by your smartphone to connect with others around you. Directed by Steye Hallema (THE IMAGINARY FRIEND) for the Smartphone Orchestra, it premiered at IDFA 2024 and […]

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“There are a lot of opportunities in Africa for immersive storytelling” – Ingrid Kopp (Electric South)

Between innovation and art, the world is its playground, and we keep looking for talent everywhere. Africa is a great place of (...)

The all-new Crans-Montana World XR Forum is here! (2019 edition)

The Crans-Montana Forum becomes the Crans-Montana World XR Forum.

GOLIATH: PLAYING WITH REALITY narrator Tilda Swinton to continue her work on second chapter IMPULSE

Today Anagram, the award-winning studio that brought you the Venice Immersive Grand Jury Prize-winning Goliath: Playing with Reality, along with co-producers Floréal and France Télévisions, have announced that Academy Award-winning Actor Tilda Swinton, will narrate the second installment in the

“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and

XRMust XR Awards 2023: A Year in Immersive Storytelling

As we embark on a pivotal year for immersive creation (really?), a glance at 2023 immediately confirms that it’s already well established in our habits. The arcade network is back stronger than before, cultural venues are programming VR events, online

“MIRROR is an R&D laboratory for Atlas V” – Pierre Zandrowicz (MIRROR: THE SIGNAL)

A pioneer of immersive fiction in France with I, PHILIP (2016), Pierre Zandrowicz has never ceased to explore new narrative horizons (...)