Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent artistic practices. What began as a dedicated editorial space for XR and new forms of digital storytelling has gradually become a broader professional resource: a place to read interviews, track projects, identify key players, understand market movements and keep a record of a field that is still young, fast-moving and often fragmented.
This new version of XRMust is designed for that next step. The ambition is not simply to publish more articles, but to build a stronger editorial platform for immersive creation: clearer, more searchable, more connected, and better suited to the needs of professionals who create, produce, programme, finance, exhibit or study immersive works. The site now brings together editorial coverage and structured information in a more coherent way, so that articles, experiences, companies, people and events can progressively form a more useful map of the ecosystem.
The database is central to this evolution, but it cannot be built by the editorial team alone. For it to become truly relevant, it must grow with the community: through submitted projects, updated profiles, corrected information, new references and shared knowledge. XRMust will continue to curate, verify and structure this information, but the long-term value of the platform will depend on its capacity to be continuously enriched by the professionals who use it. This is not only a database to consult; it is a collective resource in progress.
XRMust V3: New Features
Among the new features now available, users can rate each Experience, with the possibility to leave comments coming soon. This first layer of interaction is intended to help highlight works over time, beyond their first festival or market presentation.
Users will also be able to create their own lists of Experiences, making it easier to follow projects, prepare programming research, build references, track discoveries or keep a personal selection of works within the platform.
The new site also introduces more precise tags and criteria, especially around the geography of each element. Experiences, companies, people and events are now easier to connect through countries, locations and professional contexts. Events can also be added directly to users’ calendars, making XRMust more useful as a practical industry tool.
Each event now has a dedicated descriptive page (see example), allowing the platform to document festivals, markets, showcases, labs, exhibitions and professional gatherings with more consistency. These pages are designed to connect events with related works, selections, companies and editorial coverage over time.
Finally, the magazine itself has been reorganised with a clearer article architecture and more precise categories. Interviews, reports, market analysis, ecosystem focuses and editorial features can now be better identified, searched and connected to the wider database. The objective is simple: make XRMust easier to read today, and more useful to explore tomorrow.
And it’s just a beginning… More to come soon 😉
