XR MagazineCreators / Studios

“This project started out from a question: what role should the audience have in VR?” – Corine Meijers, Steye Hallema (THE IMAGINARY FRIEND)

One of the most heartwarming and well-designed participatory VR narratives from recent years, THE IMAGINARY FRIEND stands out even before you put on the headset. Walking around at major XR festivals, you’ll definitely notice otherwise serious attendees suddenly rejuvenated, flapping their physical wings as if they were real birds and shouting “I’m not afraid!” so loud that the entire exhibition hears it. They are all helping an 8-year-old child fighting their monsters away. The creators Corine Meijers (producer) and Steye Hallema (director) are well-known figures in the interactive and XR…