“Murals isn’t just a product. It’s not merely an artwork; it is a mission, a message” – Maciej Zemojcin (MURALS)

After a memorable presentation at the Cannes Film Festival and a successful run at the BFI London Film Festival and Warsaw Film Festival, MURALS in November landed at the GIFF in Geneva, where it took part in the International Immersive Experience Competition and strongly impressed the audience of a festival renowned for its openness to […]

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“Incorporating VR’s strength into the narrative backbone of our story” – Arif Khan (BLACK ICE VR)

An in-depth look at one of the latest works we experienced at SXSW 2022, Black Ice by director Arif Khan. Definitely a must-see piece for anyone who loves a good sci-fi story. Let’s face it: SXSW 2022 may have turned

Studio 44 MocapLab: a digital studio for creation in Geneva, by Cie Gilles Jobin (1/2)

One of the most internationally renowned artists at the crossroad of choregraphy and technology, Gilles Jobin has been exploring the “Territoires Digitaux” of dance long before COVID profoundly impacted the world of performing arts. With works featured at major immersive

XRMust XR Awards 2021: A Year in Immersive Storytelling

As in 2020, an immersive work takes up a lot of space. THE BOOK OF DISTANCE and GOLIATH: PLAYING WITH REALITY have in common a strong narrative, particularly anchored in the immersive medium, and a subject of extraordinary sensitivity. It

“VR to add power to suspension of disbelief” – Abel Kohen (BIOLUM)

BIOLUM is a VR experience directed by Abel Kohen that had its première at SXSW Online 2021: a work with narrative at its core that uses the potential of VR to talk about science fiction. There are some worlds that

“The Strong Presence of Women Artists in Our Selection Illustrates the Spirit of the Festival” – Ana Brzezińska (Tribeca Festival)

This year’s Immersive program at the Tribeca Festival runs from June 9 to 17, featuring a tighter selection of projects and highly anticipated titles. Ana Brzezińska, an Immersive Curator celebrating her second edition at the New York event, reflects on

“Developing XR in Africa is a real labour of love” – Brian Afande (BlackRhino VR)

Africa remains a little-known continent when it comes to XR creation. And yet, if you take a close look, you’ll find artists who are passionate about the medium, initiatives to disseminate it and a few companies that were able to