“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)

An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences - but also for marketing and technical resources. After a year (and 2 programs) based around 3 cinemas, Nu:Reality has been rolling […]

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“I hope people will feel connected to our experiences, whether of Japanese tradition or more personal stories.” – Katsutoshi Machiba (Cinemaleap)

FEATHER in 2019 (Biennale College), BEAT in 2020, CLAP in 2021, TYPEMAN in 2022, SEN and SYUHASUU (FREQUENCY) in 2023… It’s hard to see a more regular schedule than Keisuke Itoh and the team at Cinemaleap, Japan’s leading XR studio,

Editorial⎜Apple Vision Pro: head in the virtual world, two feet on the ground

February 2024 is a historic month for the world of extended reality (XR) and its creators. And in more ways than one. If the launch of the Apple Vision Pro is an expected marker of wider adoption (to come), it

“What people need now is a return to beauty, and we tried to carry that into this experience” – Kristina Buozyte, Vitalijus Zukas (CREATION OF THE WORLDS)

A guided deep dive into one of my five favorite experiences at Venice Immersive 2025: CREATION OF THE WORLDS CREATION OF THE WORLDS is a VR experience inspired by the visionary art and music of Lithuania’s most renowned artist, Mikalojus

“I believe very much in the notion of story-living in interactive design, even for AR” – Barna Szász (IF THESE STREETS COULD TALK)

This is one of the projects that occupied the line-ups of the co-production forums in 2022. NewImages, GIFF, goEast, IDFA… IF THESE STREETS COULD TALK is an augmented reality experience that proposes to go back to the past of our

The Galaxy Network is a new opportunity to showcase XR projects worldwide

Galaxy Network VR Exhibition Fall 2021 is a virtual reality exhibition coordinated by the Galaxy Network, an international group of VR players, institutions, companies and associations. It is the first edition of an ambitious initiative for the distribution of VR

With CIIIC, the Netherlands aims to become a champion of immersive technology

In the context of the international structuring of XR, the Netherlands has, in recent months, set up a national program dedicated to accelerating immersive applications: XR, augmented reality, mixed reality, etc. Entitled CIIIC (Creative Industries Immersive Impact Coalition), it aims