Editorial⎜Marshmallow Laser Feast, And Why The Cannes Immersive Competition Could Change Everything For XR

This year the Cannes Film Festival made the historic decision to create the “Immersive Competition”, a new category the festival has included, alongside the “Palme d’Or” and “Un Certain Regard”, awarding a Cannes Film Festival prize for the Best Immersive Work of 2024, included in the nominations is a piece called EVOLVER, by Marshmallow Laser […]

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XRMust 2.0 is here 🤩

Dear XRMust reader, In an evolution that took its time (!), XRMust 2.0 is finally online. Two years in the making, we’ve put our project on a long-term footing, offering you all the features we wanted to develop. Alongside a

“If we want to really push XR, we need to start taking our collective memory more seriously” – Caspar Sonnen (IDFA DocLab 2023)

We will be covering IDFA DocLab again this year to dig more into the immersive and the interactive field. As the first main event (since 2007) to be interested in the digital era of interactive storytelling, the IDFA festival presents

Live from St. Louis at USITT, with Brendan Bradley and his latest show NPC!

The boundaries between physical experience and live performance become blurred when dealing with immersive technologies. This week we bring you an exclusive presentation of the latest show from comedian and producer Brendan Bradley who is performing his latest show NON-PLAYER

“Creating a space where artists can engage in critical conversations” – Mark Atkin (CPH:DOX Inter:Active 2025)

The new edition of CPH:DOX will begin on March 19th, with this year’s immersive section focused on exploring resilience, both human and environmental. We had the opportunity to speak with curator Mark Atkin about an edition that will showcase a

VRDays Europe is back in 2020 with a complete program for XR contents

Storytelling is at the core of every VR/AR experience, whether we are talking about a training exercise, research mechanism or business application. At VRDays Europe 6, Church of VR is offering the most innovative and immersive way to experience storytelling.

“We have to make content that is going to speak to everyone” – Victor Agulhon (TARGO)

One of the main problems in relation to immersive productions is the audience: how can we make more people interested in this medium?