XR MagazineOpinion / Analysis

Editorial⎜Marshmallow Laser Feast, And Why The Cannes Immersive Competition Could Change Everything For XR

This year the Cannes Film Festival made the historic decision to create the “Immersive Competition”, a new category the festival has included, alongside the “Palme d’Or” and “Un Certain Regard”, awarding a Cannes Film Festival prize for the Best Immersive Work of 2024, included in the nominations is a piece called EVOLVER, by Marshmallow Laser Feast. https://www.youtube.com/watch?v=uh7XTZNtzGs Despite the festival’s reputation of being one of the most traditional parts of the film industry, a quick look at the festival’s role in the history of film will show that it has…