Exploring a new storytelling frontier for a new audience at Venice Immersive: WHAT IF…? AN IMMERSIVE STORY and more

Agnese Pietrobon

Every year for the past six editions of the Venice Film Festival, the cultural association fanheart3 joins this international event with a collateral award (to date still the only one of the immersive section) dedicated to audiences and fan communities: the fanheart3 awards. During the festival, the jury - active members of popular fandoms with […]

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XRMust XR Awards 2023: A Year in Immersive Storytelling

As we embark on a pivotal year for immersive creation (really?), a glance at 2023 immediately confirms that it’s already well established in our habits. The arcade network is back stronger than before, cultural venues are programming VR events, online

“VR might be the medium that I have been looking for” – Ethan Shaftel (AJAX ALL POWERFUL)

We noticed Ethan Shaftel's work some time ago, his virtual reality films with fantastic, funny and terribly enthusiastic universes. (...)

Atlas V unveils Astrea, a new key player in the XR distribution business

French immersive studio Atlas V announces the launch of a sister company dedicated to the distribution of immersive content – publishing and sales to broadcasters, LBE theaters and events. Eighteen months after acquiring the creative studio Albyon (ex-Fauns) based in

“Scenery is the XR creation suite you always wanted” – Marc Wicht (Co-Founder)

Scenery is an Apple-native XR creation and storytelling suite that flips the script on how immersive experiences are built and distributed. The multi-sensory experiences you create run both on mobile and Apple Vision Pro, can be location-based, and globally accessible.

L.E.V. Matadero 2022 unveils VORTEX and Ciudad Aumentada, a complementary immersive line-up

Matadero Madrid, center of contemporary creations belonging to Madrid City Council’s Department of Culture, presents this year’s new L.E.V. Matadero. The Festival of Visual Electronics and Extended Realities, organized by Matadero Madrid, Cineteca Madrid and Medialab at Matadero, and curated

Montreal welcomes the PHI-IMMERSIVE RESIDENCY, an annual residency for XR artists or collectives

PHI-IMMERSIVE RESIDENCY is an annual eight-week program that specializes in the developmental phases of an immersive or interactive artwork. The recipient will receive personalized support throughout the process and the tools necessary to develop and elaborate their concept to prepare