“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

Agnese Pietrobon

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and a preview of their latest project, PALACE IMMERSIVE GOONG, showcased at the NewImages market in […]

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“With a 24-hour running time, GONDWANA is by nature a very organic experience” – Ben Joseph Andrews, Emma Roberts (GONDWANA)

One of the most acclaimed experiences of this year (selected at Sundance New Frontier and SXSW) is Australian… and lasts 24 hours! With a form of immersion that defies temporality, to better observe the impact of man on nature, GONDWANA

Report⎪Access to Audiences: Challenges and Emerging Opportunities in XR Content Distribution

“Access to Audiences” is the new report from The Animation Workshop / VIA University College, leaded by Michelle Kranot. Exploring the challenges and emerging opportunities in XR content distribution, this Indie Online 2022 publication is the latest to highlight developments

“We were bold enough to operate everything as a live immersive show” – Tupac Martir (Vaal x Satore)

We had a chance to discuss immersive storytelling and more with artist Tupac Martir last year after Venice VR (see the interview (...)

“To transform a privileged medium to something that could speak to a mainstream audience” – Karen Palmer, Tom Millen (CONSENSUS GENTIUM, Tour of Shopping Centres)

After countless successes at international festivals and events, CONSENSUS GENTIUM is back, and this time it directly addresses the audience that needs a work such as this the most, namely the more mainstream and younger audience that is often cut

“I’m more and more invited to discover projects at their early stage of development – and that’s great!” – Jimmy Cheng (Iconic Engine)

Distribution is the central issue for XR creators and producers today. Who to sell their projects to, where, what are the prospects? To clarify this we start the year with a discussion on the subject with Jimmy Cheng, Director of

Podcast⎜Dr. VR x XRMust present: Bob Cooney’s analysis of LBVR

In this 33rd episode of the Dr. VR podcast, hosted by Dr. Justin Baillargeon in collaboration with XRMust, today’s guest is a true pioneer of the immersive industry: Bob Cooney. A serial entrepreneur, author of Real Money from Virtual Reality