At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and a preview of their latest project, PALACE IMMERSIVE GOONG, showcased at the NewImages market in its development stage. Rene Hyewon Lee, CEO and Co-founder of the company, shared more about her work, the Korean ecosystem and this new beautiful immersive piece, that we are eager to experience in its entirety.…
“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)
