“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

Agnese Pietrobon

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and a preview of their latest project, PALACE IMMERSIVE GOONG, showcased at the NewImages market in […]

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“Our intention, with Édith Canat de Chizy, is to keep the audience close to the performer.” – Blanca Li (THE SHADOW)

Presented as part of the IRCAM’s Manifeste 2025 festival, THE SHADOW is an augmented dance piece created by choreographer Blanca Li, incorporating mixed reality on stage with both headset-equipped audience members and live performers. It’s a way of questioning the

“This project started out from a question: what role should the audience have in VR?” – Corine Meijers, Steye Hallema (THE IMAGINARY FRIEND)

One of the most heartwarming and well-designed participatory VR narratives from recent years, THE IMAGINARY FRIEND stands out even before you put on the headset. Walking around at major XR festivals, you’ll definitely notice otherwise serious attendees suddenly rejuvenated, flapping

Everything You Need To Know – Facebook Connect 2021

This week Facebook Connect 2021 happened. On this occasion, and while the event has been taking place online for 2 years, Mark Zuckerberg announced a new step towards virtual worlds by renaming his company “Meta”. Surprise. Meta (Facebook) is buying

Inside Venice Gap Financing 2023: THE WHITE SABOTEUR (Risette)

A rare French project in the running at this year’s Venice Gap-Financing Market (alongside international co-production IMPULSE: PLAYING WITH REALITY), THE WHITE SABOTEUR by Barthelemy Antoine-Loeff and Hugo Arcier is an immersive installation dealing with the disappearance of ice… and

“2020 is accelerating the digital turnaround of the culture and heritage sectors” – Maelys Jusseaux (Minsar)

While virtual reality can sometimes seem like too geeky, French company Minsar (founded in 2016 by Soraya Jaber and Thomas Nigro) (...)

Decoding XR: SURVIVING 9/11, Victor Agulhon, Chloe Rochereuil (Targo)

Last year, one of the Targo productions (a VR documentary production company based in France) was released on Oculus TV. A memorial work on the occasion of the 20th anniversary of the attacks of September 11, 2001 in the United