“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

Agnese Pietrobon

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and a preview of their latest project, PALACE IMMERSIVE GOONG, showcased at the NewImages market in […]

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“There’s a real need for permanent venues dedicated to digital art and new media” – Natasha Greenhalgh (Nxt Museum)

“The home of new media art” – Amsterdam is not shy when it comes to museums, cultural discoveries and innovative events. In a context where the Netherlands is developing a strong presence in new media (particularly XR and immersive), we

A new VR work from Georgia at La Biennale di Venezia: I PITY THE GARDEN (by Mariam Natroshvili and Detu Jincharadze)

I PITY THE GARDEN by Tbilisi-based artist duo Mariam Natroshvili and Detu Jincharadze is an immersive artwork about a premonition of the end. Through large-scale video installation and VR experience, the viewer is led into a realm of magical realism

Preview⎜“In Search of Us”, a 2025 Tribeca Immersive line-up, with Onassis ONX and Agog

After its big-digital artwork edition at Mercer Labs last year, Tribeca Film Festival’s immersive programme now shifts to an iteration that embraces works spanning multi-formats and multiple voices. The programme, which opens with the festival on 6 June and extends

Resources – University courses and labs on Storytelling, New Media

As part of our work on the immersive/new media industry, we want to create a ressource on universities' courses that can help future (...)

“With LES AVEUGLES, it is the strength of a great classic text that unleashes innovation and the use of technology” – Julien Dubuc (INVIVO)

Innovation and virtual reality in live performance are a field of exploration for many. As far as the Lyon-based collective INVIVO is concerned, this has been a constant approach for almost ten years. Their latest show LES AVEUGLES, currently on

“There is now an obligation to develop a hybrid approach to the exploitation of innovative cultural experiences” – Christophe Salomon, Antoine Roland (NUMIX LAB)

After 3 editions (since 2021), the NUMIX LAB are a unique moment in the year when the world of cultural institutions and technological innovation meet and confront concrete cases of digital use within museums and exhibition spaces. A cohort of