Scientific truth and immersive illusion: XR, the test of reality

Extended reality is not just a new visual language. It is also a field where tensions between scientificity, industry, and memory are replayed. From the September 11 attacks (SURVIVING 9-11) to the Normandy landings (D-DAY: THE CAMERA SOLDIER) and the assassination of J.F. Kennedy (JFK MEMENTO), Targo's immersive documentaries show how XR transforms archives into […]

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“Through social networks, we measure the capacity of augmented reality to gather the general public” – Gabriel Picard (Atomic Digital Design)

Augmented reality has already been adopted: it governs social networks with its filters and interactive proposals by the platforms where it is distributed. However, we can find creative proposals, which do not demerit in the heart of an economic ecosystem

Legendary music artist Jean-Michel Jarre goes full VR for its next live performance with VRrOOm

Jean-Michel Jarre will premiere ‘Alone Together’, a 40-minute musical set in the virtual world of VRrOOm, on June 21.

“For live theater we can really take advantage of this new immersive medium and go beyond reality” – Alex Coulombe (Agile Lens)

Alex is one of the XR influencers particularly active on the networks (Twitter, Youtube under the name of iBrews). His passions range from architecture to design, from Unreal Engine to theater: a perfect cocktail to explore the mysteries of today’s

“To bring people in inaccessible physical and emotional spaces” – Sam Wolson (Reeducated)

Part of the lineup for the Virtual Cinema Competition at SXSW Online 2021, Reeducated, directed by Sam Wolson and based on the research and reporting of Ben Mauk, is immersive journalism at its best: a VR piece that makes you

“To rewrite the narrative together” – Michèle Stephenson, Joe Brewster, Yasmin Elayat (THE CHANGING SAME)

THE CHANGING SAME is an virtual reality experience, created using volumetric filmmaking, that reflects on the history of the Black American community to highlight its effects on the present. Will you, as a user, join the rewriting of this narrative

“Executive production as an act of curation” – Liz Rosenthal (Power to the Pixel)

After the recent run at The Observatory in London of Soul Paint, the multi-award winning virtual reality experience by Sarah Ticho and Niki Smit (and one of the winning pieces of XRMust’s 2024 XR Awards), we met with executive producer