“Avatars as extensions of ourselves that offer new perspectives” – Kazuki Yuhara (FIRST VIRTUAL SUIT)

A bright experiment in an often serious field, FIRST VIRTUAL SUIT turns identity into play, showing that immersive storytelling doesn't always lose its effectiveness when it makes you laugh rather than cry. Cover: FIRST VIRTUAL SUIT, Kazuki Yuhara (Cinemaleap) In the near future, as virtual reality becomes a part of everyday life, creating and using […]

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“For live theater we can really take advantage of this new immersive medium and go beyond reality” – Alex Coulombe (Agile Lens)

Alex is one of the XR influencers particularly active on the networks (Twitter, Youtube under the name of iBrews). His passions range from architecture to design, from Unreal Engine to theater: a perfect cocktail to explore the mysteries of today’s

“Encouraging the public to engage with powerful XR artworks is our responsibility” – Michele Ziegler (NewImages Festival 2024)

Back for its 7th edition, one of the world’s leading events 100% dedicated to immersive and digital creation reaffirms its dynamic position within a global network of festivals – and a year rich in French events. With a market of

“The maturity of the XR creation is felt in its diversity of proposals, and the interest of cultural venues worldwide” – Elie Levasseur (NewImages)

The NewImages festival returns to Paris for a 2022 edition from June 8 to 12, with a real B2B focus. Between the Industry Days and the various co-production or broadcasting markets offered, Elie Levasseur continues to consolidate the Parisian event

Editorial⎜Is getting stood up in the virtual world better or worse than in real life?

Or if your date or encounter just doesn’t deliver what you had hoped from the other person? Could you still enjoy the experience even if it wasn’t magical? Cover: COLLECTIVE BODY, by Sarah Silverblatt-Buser As the XR pendulum swings back

XRMust XR Awards 2023: A Year in Immersive Storytelling

As we embark on a pivotal year for immersive creation (really?), a glance at 2023 immediately confirms that it’s already well established in our habits. The arcade network is back stronger than before, cultural venues are programming VR events, online

Digital Rise unveils its 2024 new market strategy at Museum Connections

French immersive producer Digital Rise presents its 2024 line-up addressing cultural venues and events with large scale immersive experiences aiming to reach a larger audience on LBE markets thanks to new ready to deploy formats. Digital Rise is an award-winning