BOZAR: anatomy of an institutional model for European immersive art
European XR is going through a gray area: ambitious works are proliferating, festivals are multiplying, public funding is…
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Creative
Articles, interviews and analysis from XRMust.
174
articles Showing 13–24
Supply + Demand: scaling up immersive experiences, from museums to blockbusters
In recent years, Quebec-based studio Supply + Demand has established itself as a key player in the field…
Ride FX: from Omaha Beach to M. C. Escher, the immersive workshop in Brittany
Originally, Ride FX was supposed to produce films for amusement parks—hence the name, inspired by Futuroscope-style rides. Covid…
“This experience is a metaphor for how care can heal society” – Melodie Mousset (EMPATHY CREATURES)
We recently had the opportunity to reconnect with Melodie Mousset and dive back into EMPATHY CREATURES, a work…
“I didn’t want to people to just enjoy the visuals. I wanted them to be more connected to the story” – Négar Motevalymeidanshah (LESS THAN 5 GRAMS OF SAFFRON)
LESS THAN 5 GRAMS OF SAFFRON is a beautifully animated 360 film that explores the immigrant experience and…
LA MAGIE OPÉRA, Staging prestige and institutional VR production
Co-produced byBackLight, the Paris Opera, andVIVE Arts, LA MAGIE OPÉRA continues the trajectory of a French studio that…
Judi Alston – Building empathy through immersive storytelling
Across the last three decades, Judi Alston has stood as a bridge between traditional documentary filmmaking and new…
“I want to create works where the body becomes a source of doubt, perception a game of vertigo, and fear a subject for reflection”—Adelin Schweitzer (THE SUTHERLAND TEST)
For more than twenty years, Adelin Schweitzer has been carving out a unique niche in the world of…
“Create an experience, not a film” – Jonathan Griffith (TOUCHING THE SKY)
Based in Chamonix, Jonathan Griffith is one of the most renowned photographers and filmmakers in the world of…
“it was all about creating and maintaining a trust and a transparency in the process between the participants and the creators” – Mads Damsbo (DARK ROOMS)
DARK ROOMS, presented recently at Venice Immersive 2025, is an embodied exploration of human psychology through the prism of…
“A story built on multiple layers of time and space that naturally lend themselves to the medium of VR” – Singing Chen, Chuan Ming-Yuan, Huang Yu-Jie (THE CLOUDS ARE TWO THOUSAND METERS UP)
Winner of the GRAND PRIZE at Venice Immersive 2025, THE CLOUDS ARE TWO THOUSAND METERS UP is the…
“Making films for Vision Pro is a return to a true cinematic approach” – Frank-David Cohen, Sixtine Rose (Immersive Flashback)
Is immersive technology bringing film formats back into fashion? While all location-based experiences are on the rise and…