Some characters do not simply belong to a catalogue of intellectual properties. Mafalda is one of them. Created by Quino in the 1960s, she carries a particular kind of intelligence: childhood as a place of questioning, humour as a political instrument, and silence as part of the rhythm of the strip. Bringing her into an immersive exhibition is therefore not only a matter of adaptation. It is a matter of distance, respect and timing. For Damian Kirzner (director of Mediamorfosis), who is leading the upcoming immersive project dedicated to Mafalda…
Mafalda: Reimagining Quino’s Comic Strip as an Immersive Cultural IP
