“Making films for Vision Pro is a return to a true cinematic approach” – Frank-David Cohen, Sixtine Rose (Immersive Flashback)
Is immersive technology bringing film formats back into fashion? While all location-based experiences are on the rise and…
Tag
Creative
Articles, interviews and analysis from XRMust.
194
articles Showing 37–48
“What people need now is a return to beauty, and we tried to carry that into this experience” – Kristina Buozyte, Vitalijus Zukas (CREATION OF THE WORLDS)
A guided deep dive into one of my five favorite experiences at Venice Immersive 2025: CREATION OF THE…
“ASTEROID is by far the most ambitious project of my career” – Doug Liman (30 Ninjas)
At the latest Venice Immersive event, Doug Liman presented his brand new project, ASTEROID, on the upcoming Samsung…
“Avatars as extensions of ourselves that offer new perspectives” – Kazuki Yuhara (FIRST VIRTUAL SUIT)
A bright experiment in an often serious field, FIRST VIRTUAL SUIT turns identity into play, showing that immersive…
“INTERSTELLAR ARC’s true promise lies in its ability to connect with people as intensely as real-life experiences” – Félix Lajeunesse (Felix & Paul Studios)
“To infinity and beyond”, as a character from a famous animated film once said. And while this phrase…
Editorial⎜Is getting stood up in the virtual world better or worse than in real life?
Or if your date or encounter just doesn’t deliver what you had hoped from the other person? Could…
“We wanted to find ways to transition the audience from the virtual experience to the physical one within the narrative structure itself” – Phoebe Greenberg, Craig Quintero (BLUR)
One of the events at this year's Venice Film Festival, in the immersive section, was the presentation of…
Scientific truth and immersive illusion: XR, the test of reality
Extended reality is not just a new visual language. It is also a field where tensions between scientificity,…
“I wanted to imagine an experience that would allow us to better express our identity through our physicality” – Sarah Silverblatt-Buser (COLLECTIVE BODY)
COLLECTIVE BODY is a multi-user virtual reality dance project that is having its world premiere at Venice Immersive…
“I always try to bring visual poetry to our animation projects” – Amaury Campion (Studio Geppetto)
Studio Geppetto is a French creative studio specializing in animation and motion design for narrative projects in virtual…
“HEARTBEAT is an experience that ultimately draws on very personal memories” – Bonnie Lisbon (ENTER.black)
At Venice Immersive 2025, Bonnie Lisbon presents the immersive film HEARTBEAT - SON CŒUR A TROUVÉ SA CADENCE…
“A project where each component can stand on its own, while still belonging to a unified whole” – Michelle Kranot, Peter Fisher, Kathrine Fremming (THE GARDEN SAYS…)
How does an immersive work come to life and evolve? At XRMust we often ask ourselves this question,…