The acceleration of immersive technologies over the past 10 years, along with the rise of social networking, has tended to divide virtual and augmented realities. On the one hand, a ubiquitous headset, and a slow take-up that still needs to convince the general public. On the other, the adoption of AR at the service of brands through the spread of platforms such as Instagram, Snapchat or Tik tok (in particular). https://www.youtube.com/watch?v=UH0On831sjY What if 2024 marked the reunion of all with the arrival in force of mixed reality, prefigured by HoloLens…
“Social network users now want to turn their cameras to the real world” – Elisabeth Eon, David Letourneau (Atomic Digital Design)
