XR MagazineCreators / StudiosIndustry / Business

“As producers, we are very excited to see a real LBVR business model around such vivid experiences” – Joel Newton, David Ganek (CityLights)

Since 2018, CityLights has pursued a pioneering path, investing in premium virtual reality experiences and bringing these stories to global audiences. With a passion for elevating VR storytelling to the professional level of traditional filmmaking, co-founders David Ganek and Joel Newton look back on their first five years of activity - between experimentation, success and patience - marked by a real post-COVID revival. CityLights, at the crossroads of immersive creativity and commerce Can you talk about your professional journey in VR? Joel Newton - My background is in traditional Hollywood,…