“Murals isn’t just a product. It’s not merely an artwork; it is a mission, a message” – Maciej Zemojcin (MURALS)

Agnese Pietrobon

After a memorable presentation at the Cannes Film Festival and a successful run at the BFI London Film Festival and Warsaw Film Festival, MURALS in November landed at the GIFF in Geneva, where it took part in the International Immersive Experience Competition and strongly impressed the audience of a festival renowned for its openness to […]

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“Film festivals have to approach immersive works from an artistic perspective, beyond any fascination with technology” – Elie Levasseur (Cannes Film Festival)

For the second consecutive year, the Cannes Film Festival showcased a Competition featuring nine immersive works. A market dedicated to immersive creation as a whole was also launched. This ambitious program reflects the growing interest of film festivals in immersive

“Our goal is to make people forget the use of technology in our immersive experiences” – Frederic Lecompte (BackLight)

Paris-based production studio, BackLight specializes in entertainment content for the LBE market, being both present in arcades (in Europe or at Area15 in Las Vegas) but also on more artistic projects such as Blanca Li’s LE BAL DE PARIS –

Bruno Ribeiro’s visual creation, or monumental live performance as cinematic art

Bruno Ribeiro describes himself as a show director and media artist, with a straightforward guiding principle: to create experiences that transform perception by working with image, sound, space, and time. This isn’t theoretical—it’s a way of approaching creation as a

Let’s dance: IN PURSUIT OF REPETITIVE BEATS will rock Geneva’s GIFF 2023 with 80s rave music

The 29th edition of the Geneva International Film Festival (GIFF, November 3 – 12, 2023) will present a euphoric dive into the rave scene with the installation IN PURSUIT OF REPETITIVE BEATS by Darren Emerson (GB). Produced by the leading

A Step Toward The OASIS (4/5): Business Model

Who are capitalizing on the OASIS? And how? Everything is changing at a terrifying speed. During the past two months, it seems as if the term ‘metaverse’ has begun to parallel the ‘the 4th Industrial Revolution’. Major publications are featuring

“Understanding technical tools for more nuanced artistic choices” – Patrick Muroni (RAVE)

At GIFF 2024, the International Immersive Experience Competition featured RAVE, an immersive work by Patrick Muroni that made its world premiere during the 30th edition of the Geneva International Film Festival. RAVE captures the protagonist’s first rave: a journey of