“This experience is a metaphor for how care can heal society” – Melodie Mousset (EMPATHY CREATURES)

Agnese Pietrobon

We recently had the opportunity to reconnect with Melodie Mousset and dive back into EMPATHY CREATURES, a work reflecting on the importance of care in both personal and collective wellbeing, first presented at Venice Immersive 2025. At GIFF 2025, we experienced a more advanced version of the piece, which will continue to grow with new […]

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FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution

The immersive sector has spent a decade proving that XR can move people. What it has not proven—at least not consistently—is that XR can circulate with the reliability of live entertainment. IN PURSUIT OF REPETITIVE BEATS is one of the

XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation

Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent artistic practices. What began as a dedicated editorial space for XR and new forms of digital storytelling has gradually become a broader

”Exploring a technological format that could affect the content” – Gaelle Mourre (MECHANICAL SOULS)

The doors of virtual universes open again at New Frontier, the immersive section of the Sundance 2019’s festival. This year the regulars of the event in Park City will discover 2 sections dedicated to VR & AR content, including a

“The common thread running through this festival is a very simple, but also very important idea: humanity’s need to tell stories.” – Anaïs Emery (GIFF 2023)

An absolutely innovative festival with a focus on the audience and the role of the spectator, the GIFF returns from November 3 to 12 for its 29th year, with an immersive section including 28 works, including ten world premieres. An

“Animation, documentary or fiction… immersive experiences are more and more hybrid!” – Oriane Hurard (Atlas V)

With a double career as a festival programmer (notably the GIFF in Geneva and I LOVE TRANSMEDIA) and producer, Oriane Hurard has spent the last ten years at the heart of new writing until winning the Best VR Story Award

“Simplicity as one of the main strategies” – Antonin Ricou, Peter Ha (COLOUR TO LIFE)

COLOUR TO LIFE is a project created by two students from a HEAD – Genève, Antonin Ricou and Peter Ha: a virtual reality experience in which your gaze brings a monochrome landscape to life through colour and sound. At GIFF