“Apple Vision Pro opens the door to a wider audience than XR enthusiasts” – Thibault Mathieu (Wilkins Avenue AR)

Mathieu G.

Thibault Mathieu is an immersive technology entrepreneur who worked the mixed reality frontier early on with OUT THERE, a musical experience for Magic Leap released in late 2019. Five years on, this promise is being realized through the ambitions of the latest headsets (Quest 3, Apple Vision Pro...) and a Wilkins Avenue AR portfolio built […]

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“Immersive industry grows in contact with traditional cultural institutions” – Stéphane Malagnac (PiXii – Sunny Side of the Doc)

The PiXii Festival is back this year for another 100% physical edition in La Rochelle. Event dedicated to the documentary creation, PiXii has not failed since the health crisis by offering a program in different places (museums, institutions …) and

Behaviour Interactive and PHI Studio Announce the 2027 North American Launch of a New Immersive BLADE RUNNER Experience

Behaviour Interactive and PHI Studio are proud to announce the 2027 launch of a brand-new immersive experience inspired by the iconic BLADE RUNNER universe. This co-production, developed in collaboration with Alcon Entertainment, the holder of the BLADE RUNNER intellectual property

“Our focus on understanding XR distribution issues is essential for us” – Ellen Kuo (NewImages Festival)

The French-based and international XR event is coming soon! Recognized for the strength of its professional market within the immersive cultural and creative industry, NewImages Festival team has a few new faces but stays true to its strategy and vision,

“We created the first musical in mixed reality” – Thibault Mathieu (Wilkins Avenue)

Previously Head of Creative Innovation at Webedia (France), he is now entirely dedicated to creative and immersive experiences where storytelling is king. With his new company Wilkins Avenue, he has just presented at Comic Con Paris OUT THERE, a musical

“Community as a big part of storytelling” – Ryan Griffen, Zoe Roellin, Nathan Anderson (LUSTRATION VR)

With impeccable worldbuilding and an exciting story to follow, Lustration VR, currently at SXSW 2022, is one of the most effective examples of how to create an active and engaged audience around a work, taking advantage of the possibilities offered

How can we structure an eco-responsible supply chain for XR?

The server’s on fire and we’re looking the other way? This misleading phrase caustically reflects the digital and ecological challenges ahead. At present, the environmental impacts of XR are not compatible with the decarbonization objectives and trajectories defined for the