At the Museum of Science, Boston, immersive media is not described by James Monroe (Senior Creative Director, Strategic Programs) as a sudden technological pivot. It sounds more like a series of practical questions: what can these formats do for a science museum, how can they operate at scale, and what do they require from a public institution? The Museum currently welcomes around 1.3 million visitors on site and, according to Monroe, reaches more than 300 million people online. By 2030, its 200th anniversary, it hopes to reach 2 million visitors…
At the Museum of Science, Boston, Immersion Enters the Institutional Conversation
