“There’s a real need for permanent venues dedicated to digital art and new media” – Natasha Greenhalgh (Nxt Museum)

Mathieu G.

“The home of new media art” - Amsterdam is not shy when it comes to museums, cultural discoveries and innovative events. In a context where the Netherlands is developing a strong presence in new media (particularly XR and immersive), we set out to discover the Nxt Museum, a museum 100% dedicated to these new modern […]

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“As producers, we are very excited to see a real LBVR business model around such vivid experiences” – Joel Newton, David Ganek (CityLights)

Since 2018, CityLights has pursued a pioneering path, investing in premium virtual reality experiences and bringing these stories to global audiences. With a passion for elevating VR storytelling to the professional level of traditional filmmaking, co-founders David Ganek and Joel

“Our intention, with Édith Canat de Chizy, is to keep the audience close to the performer.” – Blanca Li (THE SHADOW)

Presented as part of the IRCAM’s Manifeste 2025 festival, THE SHADOW is an augmented dance piece created by choreographer Blanca Li, incorporating mixed reality on stage with both headset-equipped audience members and live performers. It’s a way of questioning the

“Apple Vision Pro opens the door to a wider audience than XR enthusiasts” – Thibault Mathieu (Wilkins Avenue AR)

Thibault Mathieu is an immersive technology entrepreneur who worked the mixed reality frontier early on with OUT THERE, a musical experience for Magic Leap released in late 2019. Five years on, this promise is being realized through the ambitions of

SXSW unveils a complete online XR agenda

South by Southwest® (SXSW®) Conference and Festivals (March 16-20, 2021) unveiled the SXSW Online XR world and programming as part of the 2021 event. The condensed, fantastical artist representations of Congress Avenue and the Red River Cultural District, using the

A Step Toward The OASIS (5/5): OASIS for good?

Dystopia is a common feature in fiction that picture the near future where reality and virtual reality become indiscernible. The popular narrative goes something like this: the protagonist is fascinated by a virtual reality content/game/society, but soon realizes that there

“At the intersection of story/game and connection” – Barry Gene Murphy, May Abdalla (GOLIATH: PLAYING WITH REALITY)

Awarded with the Grand JURY Prize for Best VR Work at Venezia78, GOLIATH: PLAYING WITH REALITY is a VR experience that uses all the narrative tools VR can offer to tackle a difficult subject like schizophrenia. We talked about it