OZ Experience by BackLight is heading to AREA15

Mathieu G.

BackLight studio opens its first Virtual Reality park in Las Vegas’ brand new experiential entertainment center: AREA15. As a centerpiece for its international expansion, this physical location allows the Parisian studio to show off the French colors of digital creation in the entertainment capital.

Thanks to collaborations with groups such as Koezio, Ymagis or more recently with the famous choreographer Blanca Li, BackLight now has an unparalleled catalog of entertainment experiences in Hyper Reality (virtual reality experiences that include a physical dimension and additional sensory such as vibrations, wind, sensations of hot or cold, smell, etc.). The launch of OZ Experience, the brand BackLight created to bring together its licenses, comes to life with this first venue. The experiences people can live there are ultra immersive creations already distributed around the world and reflect the studio’s know-how. OZ Experience is a concept focused on interaction and hyper reality, which are the keys to a successful virtual reality experience.

“Forget everything you know about Virtual Reality” – the OZ Experience claim.

OZ Experience displays 100% independent creations made by BackLight. Highly technical installations enhance immersion and show the public the real immersive potential of experiences that are, by definition, not accessible at home. But OZ also enhances experiences far from the usual zombie shooting games, because the trademark of BackLight lies in the care given to the artistic dimension of its creations: narration, advanced graphics, collaborative game mechanics, to be shared with family, friends or colleagues – who put freedom of movement and action at the heart of their operations.

AREA15 – the perfect place where the virtual could become real.

AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment complex offering live events, immersive activations, monumental art installations, unique retail, ground-breaking technology, bars and eateries and much more. A space where visitors can walk around a volcano, throw axes, take part in zipline races, exploring all kinds of fascinating, futuristic and vintage universes. Visitors are looking for experiences, novelties, unforgettable moments and thrills. Conditions that BackLight considered perfect to launch the OZ Experience venue, an offer that meets growing interest in virtual reality.

The 1800 fsq room opened after 18 months of work, the very first of its kind, and will serve as a test for the studio which is already studying an opening in Europe for the end of 2021. Plans which remain dependent on the pandemic and on containment policies.

https://area15.com/experiences/

https://oz-xp.co/oz-parks/area-15/

@ Dabatase

Backlight Studio

@ Magazine

CPH:Lab 2023: COLLATERAL ECHOES VR, THE FOREST THAT BREATHES US, DIPLOMATIC REBEL (part 2)

A few days after our return from Copenhagen, where we joined the CPH:DOX Inter:Active festival, we present the second part of the article dedicated to the 9 projects that were developed during the CPH:LAB 2022-2023. One of the things we

“For live theater we can really take advantage of this new immersive medium and go beyond reality” – Alex Coulombe (Agile Lens)

Alex is one of the XR influencers particularly active on the networks (Twitter, Youtube under the name of iBrews). His passions range from architecture to design, from Unreal Engine to theater: a perfect cocktail to explore the mysteries of today’s

“The moments when we are together are the ones that really get this industry going” – Mark Atkin (CPH:DOX – Inter:active 2022)

After a 2021 edition we fell in love with, CPH:DOX Inter:Active is back for a mostly in-person event starting today! Fewer works, large and complex installations and the chance to discover a festival, immersive productions – and Copenhagen itself! –

Eliza McNitt’s mixed reality experience ASTRA takes you to an unprecedented journey beyond the stars

It’s with great excitement that we announce the launch of ASTRA, a pioneering mixed reality experience that transforms your home into a spaceship for an interstellar mission like no other which transports you to faraway moons and planets in virtual

“Virtual reality allows me to describe this unique situation and to ask our audience what would be their choice” – Saverio Trapasso, Iolanda Di Bonaventura (VAJONT)

Spotted in 2020 among the projects supported by the Biennale College Cinema VR, VAJONT was then presented in the Venice VR program out of competition. On the occasion of the online release – on Oculus – of this real-time experience,

“A lab to dig down to the core of the story and break down expectations about immersive productions” – Mads Damsbo (EUCL)

The European Creators Lab, which for years has supported artists from a wide variety of fields in developing their immersive projects, is back for 2024. The new call to participate in next April’s Development Lab is now open, and you