“The history of music is the history of its technological innovations” – Roman Rappak (RISTBAND)

Agnese Pietrobon

After a successful presence at SXSW, immersive technology and creative studio Ristband just visited GITEX Africa, Morocco, where it presented its AI-Driven Immersive Concert. Recently, they headed to the Shanghai International Film Festival where their mixed reality concert and standalone VR experience Detachment will be showcased as a part of the official selection. We caught […]

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“We are moving toward a market mentality, which is absolutely necessary for immersive media to grow” – Liz Rosenthal, Michel Reilhac (Venice Immersive 2023)

44 projects from 25 countries and 24 works in the Worlds Gallery: with just over a month to go until our favourite event of the year, we caught up with Venice Immersive programmers Liz Rosenthal and Michel Reilhac to talk

“ASTEROID is by far the most ambitious project of my career” – Doug Liman (30 Ninjas)

At the latest Venice Immersive event, Doug Liman presented his brand new project, ASTEROID, on the upcoming Samsung XR headset powered by Google’s AndroidXR OS. This marks a return to immersive media for the American director (Swingers, The Bourne Identity,

“Our desire is to bring new artists to the creative XR scene” – Albert Millis, Samantha Kingston (Virtual Umbrella)

With their company Virtual Umbrella, Albert Millis and Samantha Kingston have been accompanying brands and events in new virtual territories for over 7 years. For the past months, they have continued their work with XR creators by accompanying certain works

Building the metaverse responsibly with Women in Immersive Tech Europe (WIIT) and Meta

WIIT, standing for Women in Immersive Tech Europe, is the first European NGO that Meta chooses to collaborate with to address Meta’s new goals outlined for building the metaverse responsibly. The WIIT Meta Grant includes both a new fund to

“A project where each component can stand on its own, while still belonging to a unified whole” – Michelle Kranot, Peter Fisher, Kathrine Fremming (THE GARDEN SAYS…)

How does an immersive work come to life and evolve? At XRMust we often ask ourselves this question, and one of the most rewarding experiences for me, both as a writer and as a participant, has been the chance to

“We designed with BIFAN an innovative event in less than 3 months” – Jean-Romain Micol (Institut Français, South Korea)

Partly halted by the Covid-19 crisis, which was very well controlled in South Korea, BIFAN could not proceed as planned. With its XR Beyond Reality selection, the festival is one of the highlights of the year. At the end of