“Creating interactions that enhance the narrative, not pull focus from it” – Allison Crank (UX / XR designer)

Agnese Pietrobon

Today we meet Allison Crank, UX designer and researcher whose work in immersive technologies (the most recent with IMPULSE: PLAYING WITH REALITY, currently at the Venice Film Festival) teaches us how the language of user interaction connects to the core content of a story to bring out its deeper meanings. An attentive audience listener and […]

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“The opportunities for the digital playground lie within the metaverse” – Don Allen Stevenson III

Catching up with Don Allen Stevenson III, XR creator featured in October’s Meta Connect 22.

“We allow anyone to bring their creative practice into XR for the first time” – Brendan Bradley (OnBoardXR)

Best known for his VR performance in several plays (including JETTISON, NON-PLAYER CHARACTER, THE SEVERANCE THEORY: WELCOME TO RESPITE), Brendan Bradley also developed OnBoardXR, a virtual platform for short, multi-disciplinary artistic performances (theatre, comedy, dance…). We discussed with Brendan as

“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and

In 2024 LFF Expanded welcomes games, and a focus on physical and mental health

The 68th BFI London Film Festival (9 – 20 October) in partnership with American Express is excited to announce the line-up for LFF Expanded, the Festival’s programme of Immersive Art and Extended Reality works, running from 11 – 27 October

“To bring people in inaccessible physical and emotional spaces” – Sam Wolson (Reeducated)

Part of the lineup for the Virtual Cinema Competition at SXSW Online 2021, Reeducated, directed by Sam Wolson and based on the research and reporting of Ben Mauk, is immersive journalism at its best: a VR piece that makes you

A look at TRACES : THE GRIEF PROCESSOR, and the invisible pain that we carry

Montreal made, multi-user interactive VR experience TRACES : THE GRIEF PROCESSOR, directed by Vali Fugulin, invites you to explore your own grief with others. It was recently selected at SXSW and nominated for Best in XR at Games for Change