“WebAR is a game changer for creators and industries” – Tom Emrich (8th Wall)
Passionate about augmented reality, Tom Emrich works for 8th Wall, a pioneer company in this field, based in…
Author
A law graduate, Mathieu Gayet focuses on new media and immersive creation. In 2017, he founded XRMust.com (+1000 articles and interviews, a leading global XR database). Since 2019, he has supported major industry events, from the Geneva Digital Market to the Cannes Marché du Film and beyond.
Aug 3, 2021
By Mathieu G.
Passionate about augmented reality, Tom Emrich works for 8th Wall, a pioneer company in this field, based in…
Jul 30, 2021
By Mathieu G.
The Virtual Reality section of the Venice Film Festival (La Mostra, included in the more global art event…
Jul 28, 2021
By Mathieu G.
Since July 21, Montreal has been hosting the immersive exhibition THE INFINITE based on virtual reality films shot…
Jul 22, 2021
By Mathieu G.
A very active figure in the XR industry, Antoine Cayrol is the co-founder of Atlas V studio (and…
Jul 20, 2021
By Mathieu G.
Despite a global pandemic, the French creative studio Hiver Prod has not been idle and has adapted to…
Jul 19, 2021
By Mathieu G.
The selection is complete for the Virtual Reality works of the 78th Venice International Film Festival (1 –…
Jul 18, 2021
By Mathieu G.
The Cannes 2021 event for immersive creation was the presentation of EVOLVER’s prologue – A project co-produced by…
Jul 14, 2021
By Mathieu G.
Long before the global health crisis, French composer Cyrille Marchesseau (based in Bordeaux) was already used to working…
Jul 13, 2021
By Mathieu G.
The new VR project EVOLVER by cinema producers Terrence Malick and Edward R. Pressman was presented this week…
Jul 7, 2021
By Mathieu G.
He is one of the voices of the new immersive creation in Europe. Based in England, Tom Ffiske…
Jul 2, 2021
By Mathieu G.
It is a happy coincidence – or a real choice – to have located the MADO XR set…
Jun 25, 2021
By Mathieu G.
The Cannes Film Festival returns in July for a very special edition. Its professional counterpart, the Market, has…
