At the Cannes Film Festival, an all-in-one immersive white box—is it set to become the new standard?
With its two key pillars — an immersive selection and a market bringing together international professionals — the…
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@ Cannes Immersive
Articles, interviews and analysis from XRMust.
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KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival
The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This…
Francesco Fiore and Alter Agent: building a universe between simulation and reality
Selected for the Immersive Competition at the 79th Festival de Cannes, RED PLANET 3009 opens a door onto…
“Film festivals have to approach immersive works from an artistic perspective, beyond any fascination with technology” – Elie Levasseur (Cannes Film Festival)
For the second consecutive year, the Cannes Film Festival showcased a Competition featuring nine immersive works. A market…
“I believe that the best immersive pieces can somehow embrace the limitations of the medium” – Cameron Kostopoulos (IN THE CURRENT OF BEING)
Filmmaker and immersive creator Cameron Kostopoulos returned to SXSW with a powerful new virtual reality experience, IN THE…
“Integrating several mythologies into the story allowed us to develop a more universal experience” – Poulomi Basu, CJ Clarke (MAYA: THE BIRTH OF A SUPERHERO)
By turns a virtual reality animated film, an interactive pop culture experience or a work with an impact…
Editorial⎜Marshmallow Laser Feast, And Why The Cannes Immersive Competition Could Change Everything For XR
This year the Cannes Film Festival made the historic decision to create the “Immersive Competition”, a new category…
“Immersive experiences shall open up multi-layered discussions between all generations, between all perspectives of this world” – Ioana Mischie (HUMAN VIOLINS – PRELUDE)
Ioana Mischie is a Romanian-born transmedia artist and futurist, active in the field for almost 12 years. She…
“With TRAVERSING THE MIST, we share a certain intimacy between each other” – Tung-Yen Chou (Very Theatre)
Tung-Yen Chou is a Taiwanese theatre director, filmmaker and founder/artistic director of Very Mainstream Studio and Very Theatre in…
“It’s time to make immersive creation part of the long history of the narrative arts” – Thierry Frémaux, Elie Levasseur (Cannes Film Festival – Immersive Competition)
After several years at the heart of the Market, and a reduced presence in favor of a broader…