“Executive production as an act of curation” – Liz Rosenthal (Power to the Pixel)

After the recent run at The Observatory in London of Soul Paint, the multi-award winning virtual reality experience by Sarah Ticho and Niki Smit (and one of the winning pieces of XRMust's 2024 XR Awards), we met with executive producer Liz Rosenthal to discuss this side of her profession. As the curator of Venice Immersive […]

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“I want to reach people outside of the XR community” – Tom Ffiske (Virtual Perceptions)

He is one of the voices of the new immersive creation in Europe. Based in England, Tom Ffiske writes a newsletter twice a week (Wednesdays and Sundays) dedicated to XR news. Also a consultant and marketing specialist, he accompanies various

GLOW: Illuminating Innovation exhibition brightens London with cutting-edge immersive artworks by international women creators

There is a repeated cycle in every new form of technology when it emerges, when the rules haven’t yet been written or established, it is very inclusive and many people can experiment with it. It is in those early stages

FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination

Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in a city that had all the ingredients for immersive entertainment yet strangely few places to actually live it. In barely a couple

“Surveillance: a issue rooted in our culture” – Hsin-Chien Huang (THE EYE & I)

Presented at South by Southwest 2023 (first chapter) and with a world premiere at GIFF 2023 in Geneva, Hsin-Chien Huang’s latest immersive VR experience – and first collaboration with Jean-Michel Jarre – is a disturbing yet incredibly fascinating reflection on

“We all need to remember what it was like to experience VR for the first-time, sometimes a simple 360 can be the most powerful” – Alex Rühl (VR Podcast)

She produces and directs her own VR films, has done a TEDx talk on using VR for good and decided to launch her own podcast during a worldwide pandemic. We decided to sit with Alex Rühl and discuss her XR

“We wanted to hold this virtual world in our hands” – Raqi Syed, Areito Echevarria (MINIMUM MASS)

Long-awaited interactive experience MINIMUM MASS (Selected at New Frontier Story Lab 2018, winner of the Cristal for the Best VR Work (...)