“A focus on cross-arts programming, with immersive being the sixth art form” – Luke Kemp (Barbican Immersive)

Agnese Pietrobon

As we await the opening of an exciting new exhibition at London’s Barbican Centre, titled Feel the Sound (May 22 - August 31), we had the chance to speak with Luke Kemp, Head of Creative Programme, Immersive. Our conversation was an opportunity to reflect on the growing importance of immersive experiences in today’s cultural landscape, […]

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“Animation, documentary or fiction… immersive experiences are more and more hybrid!” – Oriane Hurard (Atlas V)

With a double career as a festival programmer (notably the GIFF in Geneva and I LOVE TRANSMEDIA) and producer, Oriane Hurard has spent the last ten years at the heart of new writing until winning the Best VR Story Award

“A project where each component can stand on its own, while still belonging to a unified whole” – Michelle Kranot, Peter Fisher, Kathrine Fremming (THE GARDEN SAYS…)

How does an immersive work come to life and evolve? At XRMust we often ask ourselves this question, and one of the most rewarding experiences for me, both as a writer and as a participant, has been the chance to

Recto VRso splits its 2021 edition with two exhibitions, Emergence and Restitution

For its upcoming edition, Recto VRso reinvents itself and reshapes its format by combining a virtual exhibition and a restitution in the physical world. The 4th edition of the international digital art festival Recto VRso will take place online from

“Rain is a very strong narrative element.” – Naima Karim (THE ANTICIPATION OF RAIN)

From painting to virtual reality: artist Naima Karim has long painted her worlds on canvas. Based on her own story, THE ANTICIPATION OF RAIN is a first drawn VR experience – but this time in 3D – supported by the

From Animation to Immersive Stories: How Richard Valk Builds International XR Collaborations

Meeting Dutch producer–director Richard Valk is a sharp way to read the Dutch landscape. Through Valk Productions, founded in the late 1990s, he has built a bridge between auteur animation, documentary and immersive work – and his trajectory captures how

Exploring Expanded Narratives: A Conversation with Nancy Baker Cahill

I encountered Nancy Baker Cahill’s work through a seminar at CalArts, where she shared her expansive approach to AR sculpture, expanded cinema and analog relationships with land. What struck me was not just the scale of her projects but her