“A venue to share knowledge of the new world that is taking shape around us” – Maria Grazia Mattei (MEET Milan)

Agnese Pietrobon

Last week ended the COLORED exhibition, Pierre-Alain Giraud's immersive experience hosted at MEET - Digital Culture Center in Milan which opened on Feb. 3. Another great event, which reiterates the success of this venue, unique in Italy, created with the aim of "reducing the Italian digital divide and supporting the maturation of a new awareness […]

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“With ASTÉRIX: MISSION POTIONS! we want to prove that content is the key element of our strategy” – Benoît Bouthinon (Virtual Room)

Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation, the first Asterix experience was announced. Aimed at LBE VR, and exclusively for the Virtual Room network (which produces it in its

“We are creating a VR experience, a direct encounter between the viewer and the performer” – Craig Quintero (ALL THAT REMAINS)

A first 360 film, ALL THAT REMAINS marked the Venice Immersive selection by its singularity. As if the influence of modern and experimental theatre managed to melt into a perfectly immersive staging device. Meeting with its director, Craig Quintero. The

“We place storytelling at the forefront” – Loren Hammonds (Tribeca Immersive)

A look at Tribeca's immersive line-up for 2019.

“Apple’s Vision Pro is both a continuation and a revolution” – Stephen Stewart (Chief Technology Officer, FACTORY 42)

FACTORY 42 is an immersive technology & experience studio dedicated to impact entertainment, recognised as one of the most prolific XR producers, notably through their collaboration with Sir David Attenborough. The medium is not an issue for them, having delivered

“A modern contemporary audience needs to have agency and empowerment” – Felix Barrett, Maxine Doyle (Punchdrunk)

Looking at the history of the last 20 years, it seems obvious that the revolution of the theatre scene would come from one of the countries with the strongest artistic culture such as the United Kingdom. The Punchdrunk company has

Marshmallow Laser Feast’s unveils SWEET DREAMS “a mesmerising blend of motion graphics, gaming, illustration and cinema”

Factory International and award-winning art collective Marshmallow Laser Feast (MLF) set out to redefine the boundaries of storytelling and cinema in the world premiere of SWEET DREAMS, a surreal, immersive journey through appetite, human desire and the evolving landscape of