“To travel back in your imagination and memories and relive them” – Ana Ribeiro, Ricardo Justus, Ricardo Laganaro (PIXEL RIPPED 1978)

Agnese Pietrobon

Following the recent announcement of their presence in the Venice Immersive 2023 lineup as one of the 10 immersive experiences selected for the "Best of" section, we bring you XRMust's interview with the Pixel Ripped 1978 team. Find out how their extraordinary collaboration with Atari came about, and how it influenced the creation of this […]

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Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences

Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab has established itself as much more than just a digital culture event: it is a structuring mechanism for a creative sector that

“It’s time to make immersive creation part of the long history of the narrative arts” – Thierry Frémaux, Elie Levasseur (Cannes Film Festival – Immersive Competition)

After several years at the heart of the Market, and a reduced presence in favor of a broader discussion of innovation with Cannes NEXT, virtual reality (and immersive creation as a whole) is back in force at the heart of

“With AI, there’s a risk of artificial feeling if you don’t step in as an artist.” – Denis Semionov (Sa1nt Denis)

Russian visual artist Denis Semionov (Sa1nt Denis) has settled in France as a result of a family history between the two countries. He combines the exploration of digital art – from NFTs to sports stadiums, from VR films to concerts

“We allow anyone to bring their creative practice into XR for the first time” – Brendan Bradley (OnBoardXR)

Best known for his VR performance in several plays (including JETTISON, NON-PLAYER CHARACTER, THE SEVERANCE THEORY: WELCOME TO RESPITE), Brendan Bradley also developed OnBoardXR, a virtual platform for short, multi-disciplinary artistic performances (theatre, comedy, dance…). We discussed with Brendan as

XRMust XR Awards 2023: A Year in Immersive Storytelling

As we embark on a pivotal year for immersive creation (really?), a glance at 2023 immediately confirms that it’s already well established in our habits. The arcade network is back stronger than before, cultural venues are programming VR events, online

“We develop the MeRCURY headset for total, poetic immersion” – Pierre “PYARe” Friquet (NiGHT immersion)

Pierre Friquet has been an explorer of immersion for over ten years. From the first 360 films shot in India (JET LAG, presented at Cannes XR in 2016) to more installative formats (SPACED OUT, PATTERNS…), Pierre is fearless. And it’s