XR + Ecology = 404 error?

For a long time, those involved in XR and digital creation have been sailing at a dead end: what is the environmental impact of digital equipment or infrastructures? What is the footprint of a work, from production to distribution? These are particularly complex questions, given the many variables that need to be integrated into calculation […]

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Vote for the 2020’s Top XR Awards on XRMust.com!

As we did last year, we are pleased to welcome you as the main jury member for this year Top XR Awards. With our selection committee we went through all Experiences released in 2020 to find 10 of them for

“I realised that, in a virtual environment, I needed to give the dancers more conceptual content” – Gilles Jobin (COSMOGONY)

I spoke with Gilles Jobin, dancer, choreographer and technologist, about his company’s extraordinary work in the live performance space. Compagnie Gilles Jobin is working on a VR project called SUNSET MOTEL with Swiss illustrator, Thomas Ott, that is currently in

Sundance Institute presents New Frontier Story Lab projects – 2020 edition

Six projects and artist teams have been selected for the 2020 Sundance Institute New Frontier Story Lab, which supports independent (...)

“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)

An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences – but also for marketing and technical

“With ASTÉRIX: MISSION POTIONS! we want to prove that content is the key element of our strategy” – Benoît Bouthinon (Virtual Room)

Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation, the first Asterix experience was announced. Aimed at LBE VR, and exclusively for the Virtual Room network (which produces it in its

Andy Serkis is the voice of MONSTRORAMA, a Mixed-Reality Game premiering at Tribeca 2023

Astrea and ATLAS V today announced Andy Serkis, the award-winning actor, director, and producer, will narrate the Tribeca festival-bound narrative Mixed Reality game, MONSTRORAMA. The Mixed Reality project takes players on a tour of the secret museum, MONSTRORAMA, built by