White Spark Pictures Expands Its Museum-Backed VR Documentary Slate with LIFE IN THE GREAT BARRIER REEF
White Spark Pictures, one of the world’s leading producers of Virtual Reality documentary films, today reveals that its…
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XR Magazine
Articles, interviews and analysis from XRMust.
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KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival
The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This…
Francesco Fiore and Alter Agent: building a universe between simulation and reality
Selected for the Immersive Competition at the 79th Festival de Cannes, RED PLANET 3009 opens a door onto…
Behaviour Interactive and PHI Studio Announce the 2027 North American Launch of a New Immersive BLADE RUNNER Experience
Behaviour Interactive and PHI Studio are proud to announce the 2027 launch of a brand-new immersive experience inspired…
How multisensory storytelling preserves memory and deepens engagement – CPH:DOX Inter:Active
This year, CPH:DOX Inter:Active reflects on the theme of multisensoriality, fully entering a broader collective discussion and research…
An Exhibition of Care: ./local_memory: soft systems at Gray Area
On Friday April 17th, the show ./local_memory: soft systems opened at Gray Area, San Francisco. This was a…
Frédéric Bussière, a French trajectory in the international making of digital creation
At a time when immersive industries are still seeking a balance between creation, distribution, and sustainable business models,…
OASIS Immersion and UNIVRSE / XROAM Join Forces to Shape a New Framework for Immersive Destinations
OASIS Immersion and UNIVRSE / XROAM have announced a strategic partnership around the Hybrid Immersive Destination Framework (HIDF),…
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation
Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market…