PAM CUT and the Art of Not Defining Immersive
In this industry, there’s a never-ending conversation about “what is immersive?”, and the definition usually differs depending on…
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Articles, interviews and analysis from XRMust.
In this industry, there’s a never-ending conversation about “what is immersive?”, and the definition usually differs depending on…
In Montreal’s Quartier des Spectacles, where a futuristic urban landscape seems almost naturally designed to accommodate digital art,…
For professionals working across location-based entertainment, Dallas might be worth adding to the October calendar. Taking place on…
Among the more serious subjects traditionally explored by immersive creators, NEVATARS brings a welcome change of tone to…
€8.17 million in international revenue, compared with €1.11 million in 2024: at first glance, the figures from Unifrance’s…
Immersive production studio TARGO has won the Primetime Emmy® Award for Outstanding Innovation in Emerging Media for Crafting…
Location-based XR may be reaching a new stage in its development. Experiences are circulating internationally, dedicated venues are…
Poland’s emerging media lab and production company Betwixt Foundation reveals the poster artwork for BEING IN YOU, the…
With the second week of the Venice Film Festival, a new phase always begins here on the Lido.…
The Venice Film Festival is one of the few festivals that recognizes and showcases virtual worlds as part…
Nearly ten years after California-based studio Light Sail VR started experimenting with cinematic VR, Matthew Celia sees an…
With EVEREST: THE FIRST ASCENT, presented in competition at Venice Immersive 2026, Small Creative returns to familiar territory:…