Lincoln Center as an Open-Air Immersive Lab: Jordana Leigh’s Method for Bringing XR Into the Season
Immersive work is no longer a side attraction tacked onto a performing arts calendar. At the Lincoln Center…
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XR Magazine
Articles, interviews and analysis from XRMust.
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articles Showing 25–36
Luxembourg scales up: when a European public fund transforms immersive technology into an industry
Film Fund Luxembourg occupies a singular position within the European ecosystem: a powerful public instrument, backed by a…
BLACK CATS & CHEQUERED FLAGS: a museum-ready location-based XR blueprint led by Elisabetta Rotolo
Museums are no longer asking whether immersive experiences “can work” in their walls. The real question is whether…
FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination
Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in…
Bruno Ribeiro’s visual creation, or monumental live performance as cinematic art
Bruno Ribeiro describes himself as a show director and media artist, with a straightforward guiding principle: to create…
Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences
Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab…
L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
THE WORLD CAME FLOODING IN: Isobel Knowles & Van Sowerwine on Crafting Climate Memory in Immersive Storytelling
Between meetings at IFFR, the conversation with Isobel Knowles and Van Sowerwine quickly moved beyond the usual “how…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing
At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
Rethinking the narrative function of technology – Jamie Armitage (A GHOST IN YOUR EAR)
An in-depth look at Jamie Armitage’s new stage production, A GHOST IN YOUR EAR, currently running at London’s…