“WebAR is a game changer for creators and industries” – Tom Emrich (8th Wall)
Passionate about augmented reality, Tom Emrich works for 8th Wall, a pioneer company in this field, based in…
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Interviews, analysis and field notes on immersive creation, XR and location-based experiences.
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“We must stand for the independence of creation in virtual reality” – Michel Reilhac (Venice VR Expanded)
The Virtual Reality section of the Venice Film Festival (La Mostra, included in the more global art event…
“THE INFINITE exhibition is a collective, immersive and original choreography” – Julie Tremblay, Myriam Achard (PHI Centre)
Since July 21, Montreal has been hosting the immersive exhibition THE INFINITE based on virtual reality films shot…
“We want to explore our creative universes to the maximum, on many supports” – Antoine Cayrol (Atlas V)
A very active figure in the XR industry, Antoine Cayrol is the co-founder of Atlas V studio (and…
“New media experiences should be inspired by the video game industry” – Nicolas Pelloille-Oudart (ØRÐESA, UNMAZE)
Despite a global pandemic, the French creative studio Hiver Prod has not been idle and has adapted to…
Venice Virtual Reality unveils a massive contents and VRChat Worlds selection for its 2021 hybrid edition
The selection is complete for the Virtual Reality works of the 78th Venice International Film Festival (1 –…
“5G technology will accelerate the discovery of immersive creative content” – Morgan Bouchet, Guillaume Brunet (Orange)
The Cannes 2021 event for immersive creation was the presentation of EVOLVER’s prologue – A project co-produced by…
“Music should be used as an interactive component for the viewer” – Cyrille Marchesseau (PAPER BIRDS)
Long before the global health crisis, French composer Cyrille Marchesseau (based in Bordeaux) was already used to working…
“We want to explore new narratives with EVOLVER” – Sam Pressman (Pressman Film)
The new VR project EVOLVER by cinema producers Terrence Malick and Edward R. Pressman was presented this week…
Diving into Canadian XR – Portrait of Ziad Touma (Couzin Films)
As part of an initiative led by the cultural services of the French Embassy in Canada, coordinated by…
“I want to reach people outside of the XR community” – Tom Ffiske (Virtual Perceptions)
He is one of the voices of the new immersive creation in Europe. Based in England, Tom Ffiske…
“Virtual production can meet the requirements of feature film and audiovisual fiction” – Lancelot Rumney-Guggenheim (MADO XR)
It is a happy coincidence – or a real choice – to have located the MADO XR set…