Editorial⎜Fewer prototypes, more producers: CIIIC’s case for an immersive business layer
Producers in film, television and games have had a difficult three years, and immersive studios are trying to…
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Articles, interviews and analysis from XRMust.
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Editorial⎜Will live experiences carry real weight in the economy of entertainment franchises and brands?
In the space of a week in October, several groups set out their ambitions beyond the screen. On…
Editorial⎜100 Grams to Rethink VR: Meta’s Bet on VR Glasses
The end of 2026 is proving particularly busy for immersive hardware. New headsets, connected glasses, AR prototypes, more…
End Of An Era? Felix & Paul Studios Reportedly Closes In Montreal
One of the most influential studios in immersive storytelling appears to have reached the end of a major…
XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation
Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent…
BLACK MIRROR expands into Location-Based VR with a first stop in Montreal
The universe of BLACK MIRROR is venturing into the realm of free-roaming immersive experiences with THE BLACK MIRROR…
Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences
Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab…
L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
XRMust XR Awards 2025: A Year in Immersive Storytelling
Welcome to the 6th XRMust Awards! This new edition holds no big surprises if you follow us, with…
Vote for the 2025’s Online XR Awards!
The end of the year always heralds a form of synthesis around projects shown at festivals and/or distributed…
Nocturne Immersion: Villa Albertine explores new forms of stage writing in New York
Held on November 6 in New York, Nocturne Immersion (link) marked a new step in Villa Albertine's strategy…