“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)

An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences - but also for marketing and technical resources. After a year (and 2 programs) based around 3 cinemas, Nu:Reality has been rolling […]

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“An itinerant event like the Art Explora Festival presents art in a new perspective” – Philippe Rivière (Art Explora)

Founded by French entrepreneur Frédéric Jousset, Art Explora aims to renew the dialogue between the arts and audiences on a local, national and international scale. The proof is in the pudding, with the launch in 2024 of the Art Explora

“Surveillance: a issue rooted in our culture” – Hsin-Chien Huang (THE EYE & I)

Presented at South by Southwest 2023 (first chapter) and with a world premiere at GIFF 2023 in Geneva, Hsin-Chien Huang’s latest immersive VR experience – and first collaboration with Jean-Michel Jarre – is a disturbing yet incredibly fascinating reflection on

“WebAR is a game changer for creators and industries” – Tom Emrich (8th Wall)

Passionate about augmented reality, Tom Emrich works for 8th Wall, a pioneer company in this field, based in Palo Alto, California. 8th Wall is on a mission to make augmented reality for everyone and they are doing this through WebAR..

Social impact organization Agog aims to connect XR creators and nonprofit leaders

Chip Giller and Wendy Schmidt announced today the launch of Agog: The Immersive Media Institute – a groundbreaking initiative at the intersection of technology, communications, and social impact. Agog, a philanthropic organization, will help creators and nonprofit leaders harness the

”Experiencing the trees memories” – Emmanuel Vaughan-Lee & Adam Loften (THE ATOMIC TREE)

The Atomic Tree is a journey into the memories of one of the most revered trees in the world—a 400-year-old Japanese White Pine bonsai that witnessed—and survived—the atomic blast in Hiroshima. A culture of environmental and social issue filmmaking Emmanuel

Exploring the evolution of immersive performance with the creators of UNCANNY ALLEY: A NEW DAY (part 1)

It’s just days before the Venice Film Festival begins, and a dear friend of mine who works in film criticism and I receive an invitation to one of the press premieres for the live immersive show UNCANNY ALLEY: A NEW