“Social network users now want to turn their cameras to the real world” – Elisabeth Eon, David Letourneau (Atomic Digital Design)

Mathieu G.

The acceleration of immersive technologies over the past 10 years, along with the rise of social networking, has tended to divide virtual and augmented realities. On the one hand, a ubiquitous headset, and a slow take-up that still needs to convince the general public. On the other, the adoption of AR at the service of […]

---

Not gonna lie: this part is locked

Memberships help us keep XRMust independent and keep the project growing.

@ Dabatase

Atomic Digital Design

@ Magazine

“Creating interactions that enhance the narrative, not pull focus from it” – Allison Crank (UX / XR designer)

Today we meet Allison Crank, UX designer and researcher whose work in immersive technologies (the most recent with IMPULSE: PLAYING WITH REALITY, currently at the Venice Film Festival) teaches us how the language of user interaction connects to the core

“It may seem trivial to let the user free of his choices, but in this world it’s not” – Tim Jones (PEAKY BLINDER’S: THE KING’S RANSOM)

Discussion with Tim Jones, co-director of PEAKY BLINDER'S: THE KING'S RANSOM, one of the biggest expectations of Venice Immersive 22.

“We want to embrace as many genres and stories as possible” – Jay Kim (BIFAN’s Beyond Reality)

As the world is opening again to events and festivals, Bucheon International Fantastic Film Festival (BIFAN) will happen on July 9-16. (...)

“We want to multiply genres and formats, while promoting the inclusiveness of XR selection” – Anais Emery, Paola Gazzani Marinelli (GIFF Geneva)

GIFF is back this year with a fresh coat of paint on a proven model. The Festival and Market (the Geneva Digital Market) will take place from November 4 to 13 in different places of the city, and always with

“We are convinced that our LBE strategy from the beginning is the one that prevails for our immersive experiences” – Chloé Jarry (Lucid Realities, Unframed Collection)

XRMust is at the Kaohsiung Film Festival this year, covering the event and in particular its XR Dreamland section, at the invitation of the French Office in Taipei. Here’s a look back at the activities of Lucid Realities, a production

“Growing up in the VR world, growing up in the story” – Lou Ward, Shimon Alkon, Lara Bucarey (Tinker Studio)

In the lineup of the New Frontier section at Sundance Film Festival, TINKER is an un unscripted and interactive, virtual reality theatre performance about Alzheimer’s, relationships and building memories together. The moment that really marks the beginning of the new