At IFFR 2026, Art Directions Turned 30 and Kept Pushing Cinema Outside the Frame
Following our visit to Rotterdam this winter, IFFR’s position in immersive and expanded moving-image culture feels increasingly clear.…
Author
A law graduate, Mathieu Gayet focuses on new media and immersive creation. In 2017, he founded XRMust.com (+1000 articles and interviews, a leading global XR database). Since 2019, he has supported major industry events, from the Geneva Digital Market to the Cannes Marché du Film and beyond.
Jul 13, 2026
By Mathieu G.
Following our visit to Rotterdam this winter, IFFR’s position in immersive and expanded moving-image culture feels increasingly clear.…
Jul 12, 2026
By Mathieu G.
With MISSION TO THE MOON, presented at the Cité des sciences et de l’industrie, Léa Ducré continues her…
Jul 10, 2026
By Mathieu G.
The immersive medium has long been built around a simple promise: to transport us elsewhere. The headset isolated…
Jul 7, 2026
By Mathieu G.
As a distributor and operator of immersive experiences, Temple of Light developed from a territory that deeply shaped…
Jul 6, 2026
By Mathieu G.
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…
Jul 2, 2026
By Mathieu G.
As Venice Immersive celebrates its 10th edition, XRMust continues its series of conversations with artists who have helped…
Jun 29, 2026
By Mathieu G.
With Banijay Live Studio, Banijay is not simply adding an “immersive” line to its portfolio. The audiovisual group,…
Jun 26, 2026
By Mathieu G.
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
Jun 24, 2026
By Mathieu G.
For an institution dedicated to the arts and technology, turning thirty is more than just an anniversary. It’s…
Jun 21, 2026
By Mathieu G.
For the first interview in our series celebrating ten years of Venice Immersive, XRMust spoke with Dr. Michael…
Jun 16, 2026
By Mathieu G.
Since its creation in 2020, PHI Studio has occupied a distinctive place within the PHI ecosystem. As a…
May 28, 2026
Infinity Experiences and Excurio are strengthening their partnership to accelerate the international rollout of SPACE EXPLORERS: THE ISS…
