L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
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Interviews, analysis and field notes on immersive creation, XR and location-based experiences.
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THE WORLD CAME FLOODING IN: Isobel Knowles & Van Sowerwine on Crafting Climate Memory in Immersive Storytelling
Between meetings at IFFR, the conversation with Isobel Knowles and Van Sowerwine quickly moved beyond the usual “how…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing
At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
Rethinking the narrative function of technology – Jamie Armitage (A GHOST IN YOUR EAR)
An in-depth look at Jamie Armitage’s new stage production, A GHOST IN YOUR EAR, currently running at London’s…
Decoding XR: from VR to dome adaptation, with Claudix Vanesix, Avinash Changa (FEEDBACK VR, UN MUSICAL ANTIFUTURISTA)
In 2018, IDFA DocLab launched a partnership with the Artis Planetarium to present dome-based immersive artworks during the…
Sebastiano Vitale: staging AI at architectural scale
At The New Atlas of Digital Art – Immersive Frontiers in Milan last June, hosted by MEET, the…
XRMust XR Awards 2025: A Year in Immersive Storytelling
Welcome to the 6th XRMust Awards! This new edition holds no big surprises if you follow us, with…
Luxembourg, a co-production territory serving immersive and audiovisual creation for Tarantula
For thirty years, Tarantula has occupied a special place in Luxembourg's audiovisual landscape: that of an independent producer…
“Reframing our relationship with nature” – Marcel van Brakel (FUTURE BOTANICA)
Presented in 2025 at SXSW and recently at the Geneva International Film Festival, FUTURE BOTANICA is an augmented…
From Animation to Immersive Stories: How Richard Valk Builds International XR Collaborations
Meeting Dutch producer–director Richard Valk is a sharp way to read the Dutch landscape. Through Valk Productions, founded…