PHI Studio: Building Immersive Works for Real-World Operation
Since its creation in 2020, PHI Studio has occupied a distinctive place within the PHI ecosystem. As a…
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Interview
Articles, interviews and analysis from XRMust.
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At the Cannes Film Festival, an all-in-one immersive white box—is it set to become the new standard?
With its two key pillars — an immersive selection and a market bringing together international professionals — the…
CPH:LAB: a talent programme to reshape ideas and imaginaries – Interview with Stella Ntavara (CPH:LAB 2026)
CPH:LAB, CPH:DOX’s talent development programme for boundary-pushing documentary and immersive work, concluded its latest edition in March. After following…
KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival
The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This…
Francesco Fiore and Alter Agent: building a universe between simulation and reality
Selected for the Immersive Competition at the 79th Festival de Cannes, RED PLANET 3009 opens a door onto…
Frédéric Bussière, a French trajectory in the international making of digital creation
At a time when immersive industries are still seeking a balance between creation, distribution, and sustainable business models,…
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market…
“BURDEN OF OTHER PEOPLE’S DREAMS: BOOK ONE – GANYMEDE” – In conversation with Joe Bini at CPH:DOX
BURDEN OF OTHER PEOPLE’S DREAMS: BOOK ONE – GANYMEDE is a surreal, abstract memoir of Joe Bini's life…
With CIIIC, the Netherlands aims to become a champion of immersive technology
In the context of the international structuring of XR, the Netherlands has, in recent months, set up a…
FreeRoaming #03 – XRoam by Univrse: Turning Multi-User VR Into a Repeatable Distribution Format
Free-roam VR is entering a make-or-break phase: the sector doesn’t need more proof that the format can amaze—it…