Temple of Light: From China to International Markets, Thinking Immersion Through Place
As a distributor and operator of immersive experiences, Temple of Light developed from a territory that deeply shaped…
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Interview
Articles, interviews and analysis from XRMust.
492
articles Showing 25–36
From HoloLens to LBVR: HoloForge’s Ten Years Behind the Scenes of Immersive Technology
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…
Venice Immersive’ 10⎜Tupac Martir: “The Stage Is Not Even the Space Anymore”
As Venice Immersive celebrates its 10th edition, XRMust continues its series of conversations with artists who have helped…
Banijay Live Studio: The Audiovisual Industry Enters the Immersive Arena
With Banijay Live Studio, Banijay is not simply adding an “immersive” line to its portfolio. The audiovisual group,…
Building an XR Ecosystem: FFF Bayern Looks Beyond Production Funding
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
The Society for Arts and Technology in Montreal, 30 Years of Living Memory: “To Continue to Be a Place Where People Can Experiment”
For an institution dedicated to the arts and technology, turning thirty is more than just an anniversary. It’s…
Venice Immersive’ 10⎜Dr. Michael Golembewski: “Festivals Are the Spotlight Moment – But They Cannot Be All We Have”
For the first interview in our series celebrating ten years of Venice Immersive, XRMust spoke with Dr. Michael…
PHI Studio: Building Immersive Works for Real-World Operation
Since its creation in 2020, PHI Studio has occupied a distinctive place within the PHI ecosystem. As a…
At the Cannes Film Festival, an all-in-one immersive white box—is it set to become the new standard?
With its two key pillars — an immersive selection and a market bringing together international professionals — the…
CPH:LAB: a talent programme to reshape ideas and imaginaries – Interview with Stella Ntavara (CPH:LAB 2026)
CPH:LAB, CPH:DOX’s talent development programme for boundary-pushing documentary and immersive work, concluded its latest edition in March. After following…
KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival
The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This…
Francesco Fiore and Alter Agent: building a universe between simulation and reality
Selected for the Immersive Competition at the 79th Festival de Cannes, RED PLANET 3009 opens a door onto…