FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
Tag
Interview
Articles, interviews and analysis from XRMust.
464
articles Showing 25–36
Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing
At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
Rethinking the narrative function of technology – Jamie Armitage (A GHOST IN YOUR EAR)
An in-depth look at Jamie Armitage’s new stage production, A GHOST IN YOUR EAR, currently running at London’s…
Sebastiano Vitale: staging AI at architectural scale
At The New Atlas of Digital Art – Immersive Frontiers in Milan last June, hosted by MEET, the…
Luxembourg, a co-production territory serving immersive and audiovisual creation for Tarantula
For thirty years, Tarantula has occupied a special place in Luxembourg's audiovisual landscape: that of an independent producer…
“Reframing our relationship with nature” – Marcel van Brakel (FUTURE BOTANICA)
Presented in 2025 at SXSW and recently at the Geneva International Film Festival, FUTURE BOTANICA is an augmented…
From Animation to Immersive Stories: How Richard Valk Builds International XR Collaborations
Meeting Dutch producer–director Richard Valk is a sharp way to read the Dutch landscape. Through Valk Productions, founded…
Expanding the Emotional and Social Reach of Immersive Storytelling – A Conversation with An Oost (Cassette for timescapes)
With a catalogue that bridges socially engaged documentary, artist-driven storytelling, and carefully crafted immersive formats, producer An Oost…
“Simplicity as one of the main strategies” – Antonin Ricou, Peter Ha (COLOUR TO LIFE)
COLOUR TO LIFE is a project created by two students from a HEAD - Genève, Antonin Ricou and…
Supply + Demand: scaling up immersive experiences, from museums to blockbusters
In recent years, Quebec-based studio Supply + Demand has established itself as a key player in the field…
Ride FX: from Omaha Beach to M. C. Escher, the immersive workshop in Brittany
Originally, Ride FX was supposed to produce films for amusement parks—hence the name, inspired by Futuroscope-style rides. Covid…