“There’s a real need for permanent venues dedicated to digital art and new media” – Natasha Greenhalgh (Nxt Museum)

“The home of new media art” - Amsterdam is not shy when it comes to museums, cultural discoveries and innovative events. In a context where the Netherlands is developing a strong presence in new media (particularly XR and immersive), we set out to discover the Nxt Museum, a museum 100% dedicated to these new modern […]

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“The whole project contemplates how we search for life” – Eliza McNitt (ASTRA)

With her passion for space and space exploration, Eliza McNitt contributed to the boom in virtual reality with the success of SPHERES (and a 5-star voice cast). Her return this year with ASTRA, presented as a world premiere in competition

“This experience is a metaphor for how care can heal society” – Melodie Mousset (EMPATHY CREATURES)

We recently had the opportunity to reconnect with Melodie Mousset and dive back into EMPATHY CREATURES, a work reflecting on the importance of care in both personal and collective wellbeing, first presented at Venice Immersive 2025. At GIFF 2025, we

“I shape environments to create emotions” – Mélanie Courtinat (ALL UNSAVED PROGRESS WILL BE LOST)

It was quite different in Venice in a line-up that was finally very oriented towards linear works. More refined, ALL UNSAVED PROGRESS WILL BE LOST does not forget to pass a message. This dreamlike universe was created by the French

MIT Open Documentary Lab teams up with belgian startup Lucidweb for long-year VR showcase

MIT Open Documentary Lab (ODL) has partnered with LucidWeb (Belgium) to make a unique selection of award-winning 360º films by internationally renowned studios & VR content creators available for one year. Through the lab’s platform Docubase, a curated database of

BLACK CATS & CHEQUERED FLAGS: a museum-ready location-based XR blueprint led by Elisabetta Rotolo

Museums are no longer asking whether immersive experiences “can work” in their walls. The real question is whether they can work at scale, with mixed audiences, tight operational constraints, and an institutional standard of meaning that goes beyond spectacle. BLACK

“Our challenge was to create a multi-user experience… and cross-platform!” – Maria Beltran (THE LEGEND OF KAMI)

During the GIFF 2021 in Geneva we had the chance to try a multi-player and cross-platform experience in selection, THE LEGEND OF KAMI, developed by the Swiss company Zoe/Apelab. It is a collaborative adventure for both mobile devices and virtual