“With ASTÉRIX: MISSION POTIONS! we want to prove that content is the key element of our strategy” – Benoît Bouthinon (Virtual Room)
Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation,…
Author
A law graduate, Mathieu Gayet focuses on new media and immersive creation. In 2017, he founded XRMust.com (+1000 articles and interviews, a leading global XR database). Since 2019, he has supported major industry events, from the Geneva Digital Market to the Cannes Marché du Film and beyond.
Jun 25, 2024
By Mathieu G.
Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation,…
Jun 24, 2024
By Mathieu G.
Since the virtual reality resurgence, Germany has been among the top three European countries in terms of production…
Jun 19, 2024
By Mathieu G.
As a key player in Montreal's digital ecosystem, the SAT (Society for Arts and Technology) has established itself…
Jun 14, 2024
By Mathieu G.
Immersive studio Kost announced today that the BAFTA-winning virtual reality experience BODY OF MINE launches on the Meta Horizon Store on June…
Jun 11, 2024
By Mathieu G.
How do you take a strong social theme (the end of life, a complex, if not taboo, subject)…
Jun 9, 2024
By Mathieu G.
If you haven't heard of Luxembourg-based studio Skill Lab yet, memorize it. In addition to the world premiere…
Jun 6, 2024
By Mathieu G.
We were there. We were there. Back in 1989. It’s so emotional. An experience that is second to…
Jun 3, 2024
By Mathieu G.
The latest version of the popular VR 3D modeling software Shapelab comes with a VR and desktop mode,…
May 29, 2024
By Mathieu G.
Factory International and award-winning art collective Marshmallow Laser Feast (MLF) set out to redefine the boundaries of storytelling…
May 24, 2024
By Mathieu G.
The world’s premier animation festival, Annecy (and its market, MIFA), is well aware of immersive innovations. With an…
May 23, 2024
By Mathieu G.
By turns a virtual reality animated film, an interactive pop culture experience or a work with an impact…
May 22, 2024
By Mathieu G.
Ioana Mischie is a Romanian-born transmedia artist and futurist, active in the field for almost 12 years. She…
