LEXRA Summit 2026: Two Days to Tackle the Business of Location-Based Entertainment
For professionals working across location-based entertainment, Dallas might be worth adding to the October calendar. Taking place on…
Tag
Free Roaming
Articles, interviews and analysis from XRMust.
12
articles Showing 1–12
FreeRoaming #07 – EVEREST: THE FIRST ASCENT, When Small Creative Turns Documentary into an Immersive Adventure
With EVEREST: THE FIRST ASCENT, presented in competition at Venice Immersive 2026, Small Creative returns to familiar territory:…
FreeRoaming #06 — From Projection to VR: Toward Truly Hybrid Immersive Venues
Immersive venues have long developed along relatively separate technical paths. On one side are large-scale projection spaces designed…
STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan’s Next Immersive Market
As location-based entertainment continues to reshape the way immersive works reach audiences, the question is no longer only…
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
FreeRoaming #03 – XRoam by Univrse: Turning Multi-User VR Into a Repeatable Distribution Format
Free-roam VR is entering a make-or-break phase: the sector doesn’t need more proof that the format can amaze—it…
FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination
Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
Podcast⎜Dr. VR x XRMust present: Bob Cooney’s analysis of LBVR
In this 33rd episode of the Dr. VR podcast, hosted by Dr. Justin Baillargeon in collaboration with XRMust,…
“From ETERNAL NOTRE-DAME to LIFE CHRONICLES, audiences confirm our vision of collective and immersive expeditions” – Fabien Barati (Emissive)
In 2023, you'd have to be well-trained to keep up with Emissive's international expansion. The French company, a…
“Offering collective experiences to cultivate a “living together” with digital technology” – Voyelle Acker, Vincent Guttmann (Small Creative)
"Small but strong": that's how the Small Creative team, an XR studio and production company based in Paris,…