Editorial⎜Will live experiences carry real weight in the economy of entertainment franchises and brands?
In the space of a week in October, several groups set out their ambitions beyond the screen. On…
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Opinion / Analysis
Articles, interviews and analysis from XRMust.
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articles Showing 1–12
Editorial⎜100 Grams to Rethink VR: Meta’s Bet on VR Glasses
The end of 2026 is proving particularly busy for immersive hardware. New headsets, connected glasses, AR prototypes, more…
Beyond the Hype: Why the Immersive Industry Is Finally Talking About Business
The Immersive Revolution (2026 Edition), published by Peter Tullin through REMIX Summits, sets out to capture a sector…
Editorial⎜“La Soglia necessaria”: entering immersive worlds without disappearing
Even today, every now and then, I hear someone say that cinema and television are passive media: the…
Editorial⎜After the Immersive Dizziness, the Need for Presence
The immersive medium has long been built around a simple promise: to transport us elsewhere. The headset isolated…
Venice Immersive’ 10⎜Dr. Michael Golembewski: “Festivals Are the Spotlight Moment – But They Cannot Be All We Have”
For the first interview in our series celebrating ten years of Venice Immersive, XRMust spoke with Dr. Michael…
How multisensory storytelling preserves memory and deepens engagement – CPH:DOX Inter:Active
This year, CPH:DOX Inter:Active reflects on the theme of multisensoriality, fully entering a broader collective discussion and research…
An Exhibition of Care: ./local_memory: soft systems at Gray Area
On Friday April 17th, the show ./local_memory: soft systems opened at Gray Area, San Francisco. This was a…
Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing
At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no…
Editorial⎜IDFA Doclab 2025: OF(F) the Internet
At IDFA Doclab, you can be sure of two things: 1) the ever evolving and creative programming means…
Editorial⎜Is getting stood up in the virtual world better or worse than in real life?
Or if your date or encounter just doesn’t deliver what you had hoped from the other person? Could…
Scientific truth and immersive illusion: XR, the test of reality
Extended reality is not just a new visual language. It is also a field where tensions between scientificity,…