L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
Tag
Interview
Articles, interviews and analysis from XRMust.
505
articles Showing 61–72
THE WORLD CAME FLOODING IN: Isobel Knowles & Van Sowerwine on Crafting Climate Memory in Immersive Storytelling
Between meetings at IFFR, the conversation with Isobel Knowles and Van Sowerwine quickly moved beyond the usual “how…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing
At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
Rethinking the narrative function of technology – Jamie Armitage (A GHOST IN YOUR EAR)
An in-depth look at Jamie Armitage’s new stage production, A GHOST IN YOUR EAR, currently running at London’s…
Sebastiano Vitale: staging AI at architectural scale
At The New Atlas of Digital Art – Immersive Frontiers in Milan last June, hosted by MEET, the…
Luxembourg, a co-production territory serving immersive and audiovisual creation for Tarantula
For thirty years, Tarantula has occupied a special place in Luxembourg's audiovisual landscape: that of an independent producer…
“Reframing our relationship with nature” – Marcel van Brakel (FUTURE BOTANICA)
Presented in 2025 at SXSW and recently at the Geneva International Film Festival, FUTURE BOTANICA is an augmented…
From Animation to Immersive Stories: How Richard Valk Builds International XR Collaborations
Meeting Dutch producer–director Richard Valk is a sharp way to read the Dutch landscape. Through Valk Productions, founded…
Expanding the Emotional and Social Reach of Immersive Storytelling – A Conversation with An Oost (Cassette for timescapes)
With a catalogue that bridges socially engaged documentary, artist-driven storytelling, and carefully crafted immersive formats, producer An Oost…
“Simplicity as one of the main strategies” – Antonin Ricou, Peter Ha (COLOUR TO LIFE)
COLOUR TO LIFE is a project created by two students from a HEAD - Genève, Antonin Ricou and…